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Crime-fighting Hoodsie Cups to roll out on the streets of Boston

Fighting crime through ice creamIce cream transport wagon.

Boston Police today started a program to deliver free cups of ice cream to kids around the city as a way to "create new channels for communication between the police and youth in each of Boston's neighborhoods."

BPD officers will drive a specially outfitted Hood ice cream truck to specific locations (to be announced on bpdnews.com) to hand out the cups (and presumably those little flat wooden spoons) and then engage youth in discussion.

Local ad exec Mike Sheehan, who helped come up with the idea, said it's the natural addition to the city's Crime Stoppers Text-a-Tip program:

This is an opportunity for street-level engagement, which augments the use of mobile technology. The combination is a powerful one.

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Comments

Looks like a hilarious trap.

Unsuspecting (fat) kids run to the ice cream truck only to be arrested for various crimes.

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That thing would make a rad Hot Wheels truck.

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So they can't afford the horse cops, but they can afford an ice cream truck?

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Used ice cream truck: $12,000
ONE horse's upkeep in a year: $11,000
ONE cop's salary in 2006: $113,617
Tearing your snide remark a new one: Priceless

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The ice cream truck and the Hoodsie Cups were donated by HP Hood company.

This program was made possible through a partnership between the Boston Police Department, Hill Holliday and HP Hood. Hill Holliday developed the concept and design for Operation Hoodsie Cup while Hood provided an ice-cream truck and donated the ice-cream cups that will be distributed.

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Is this what it's gonna take for me to find a place that has Hoodsies anymore? Oh dear.

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Most supermarkets around here still carry them (trust me, I know from first-hand knowledge). Look in the "Novelties" section of the ice-cream aisle. They don't come with wooden spoons, though.

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Johnny's Foodblaster has 'em. Try the one in Charlestown near the huge Boys and Girls club. I know that one has them because I used to go there before my office moved. I got a big bag of them for a staff meeting (and, yes Adam, they did have wooden paddle thingies - those come in the bag in a string of paper sleeves).

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Because I've bought enough of the small bags o' Hoodsies (the only kind they sell at Roche Bros. and Shaws) to know those don't come with spoons. Which kind of sucks, but fortunately our kitchen is equipped with a silverware drawer :-).

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