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The most unnecessary Passover product ever

Maztoh brei in a box

If you celebrate Passover and live anywhere near Dedham, you probably know that the Dedham Stop & Shop has a pretty large Passover-food section - everything from kosher-for-Passover coconut milk to, of course, all sorts of matzoh (they've got shmurah matzoh, gluten-free matzoh and triangular matzoh with which to make pizza matzoh). But there is one item they have this year that is completely unnecessary, in fact, kind of an abomination: Matzoh brei in a box.

To understand why, you first need to understand matzoh brei - one of the few ways to make matzoh taste good (short of slathering half a jar of jam on it). You take matzoh, crumble it up, let it sit in a bowl of water for 30 seconds, then mix it with a some beaten eggs and fry the whole thing up. Salt and pepper to taste. It's a delicious Passover tradition that is the absolute easiest thing in the world to make - even your culinarily challenged editor can make it.

In our first macaroon run of the season yesterday, we noticed something new (at least to us): Boxes of Streit's Sweet Matzo Brei. What? In fact, it isn't matzoh brei. It is literally just crumbled matzoh in a box - you have to supply your own eggs, oil (and water). And they want $12.51 a pound for the stuff - compared to the $4 a pound it would cost you to get a box of Streit's (uncrumbled) egg matzoh that was sitting roughly four feet away.

Gah! Who came with this idea? And who falls for it?

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Comments

So it's abnormal that for the last 35 years I've enjoyed Manischewitz matzos plain.

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Voting closed 13

If you like plain Manischewitz, go for it! But you might want to try a box of the cheaper stuff - the difference in taste might surprise you (as in, there is no difference).

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Voting closed 4

Challah at ya boy! But no really that does seem unnecessary

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Voting closed 6

Ingredients' quality can be improved in these food products.

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Voting closed 7

I'm not Jewish and never really eat matzoh, so forgive me if I'm wrong, but this sounds a little like buying powdered water.

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Voting closed 7

The correct way to make matzo brei is to break up the matzoh into a colander, spray water onto it for a couple of seconds, then saute it in a preheated pan with oil (optionally, with chopped onion). Once the matzo is hot and toasty, pour in the beaten eggs (seasoned with salt, pepper and garlic powder to taste) and continue to cook, stirring frequently, until the egg is cooked.

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Voting closed 6

At Roche Bros in West Rox, they have Passover temporary tattoos.
https://www.facebook.com/photo.php?fbid=10212865136197173&set=a.10330623...

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Voting closed 8

that's all sorts of wrong, right?

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Voting closed 5

The triangular matzos are clearly for making matzchos.

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Voting closed 13

Feed Me Bubbe!!

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Voting closed 15