Shh: Jay Severin is moving to Manchester-by-the-Sea

That's the word on the street, but heavens, don't tell anybody because it's all supposed to be a secret:

... First of all, let me say that Manchester-by-the-Sea only became Manchester-by-the-Sea a few years ago. It used to be just plain old Manchester but, I guess the locals were afraid it would get confused with Manchester, New Hampshire which is not by the sea and should probably change its name to Manchester- by-the-Airport. Beverly, which is the next town past Manchester-b-t-S is considering changing its name to Beverly-by-the-Depot, since its train depot is a large feature of the town. This, of course, presents a dilemma for Gloucester. So, I guess we'll consider the old stereotype and change our name to Gloucester-by-the-Smell though that might be inaccurate because, since the decline of the fishing industry, there aren't as many fish to smell. Maybe Gloucester-by-the-Way ...