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Someday Cafe about to lose a customer to Diesel

David explains:

Way to go, Someday Cafe. Your genius new year’s resolution was to install a widescreen plasma television?? That plays nothing but advertisements?? I can’t think of a worse way to kill a good coffee shop atmosphere. Yours is an establishment that should stand for the exact opposite of stuff like that. ...


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Comments

It’s not really a television — it’s a “wiffiti” (wireless graffiti) display which seems to be an experiment by another Davis Square company called LocaModa.

The idea is that people send text messages to it from their cellphones, and the messages appear on the screen. When I walked in a few minutes ago, people didn’t seem to be paying any attention to it. It doesn’t have any sound.

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I went in to Someday on New Years Eve and saw that screen. There wasn't any advertising! It displayed whatever the people there texted. I thought it was cool actually and started talking to someone at the cafe - which I'd never done before. So if its an experiment, I say, good luck to them!

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Here they are, trying to come across as an independent, every person's cafe, and they put up a plasma screen. While it may seem like a cool idea to post people's text messages, it takes away from the whole vibe of the place.

I used to go to Someday, even when I wanted something from Starbucks, because I felt bad that they were the little guy going up against the neighborhood competition. Now, it seems like they aren't having that much trouble. Plus, it was always a quite, comfortable little place...like lounging in your friend's living room while studying. If I wanted high-tech/amusement, I would go to starbucks and use the WIFI or go hang with the crowds at Diesel and play pool.

At least Diesel keeps true to its roots and is always packed, despite the Starbucks across the street.

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Advertisements? Where'd you get that?

People at the someday send text messages from their cell phones to the screen. So far it's mostly been silliness and flirting, with the occasional local announcement (like about today's election).

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