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South Boston comes closer to teeing off in a basement under the CVS

Picard

Danny Picard scored an ace today when the Boston Licensing Board today approved his plans to buy a beer and wine license for the underground collection of golf simulators he's planning to open underneath the CVS at 417 West Broadway at F Street in South Boston.

At a hearing yesterday, Picard's attorney, Nick Zozula, said Picard is planning on running his Broadway Golf Club like a regular golf club when it opens this fall, only with six separate simulated courses, but, of course, with a 30-seat "19th-hole" style lounge to keep hard-driving ball thwackers lubricated before, during and after their rounds.

"Whether you're playing well or poorly, people like to have an adult beverage when you're doing it," Zozula said.

Zozula said that in order to take the walk downstairs, people will first have to sign up for "tee times" - there will be no bar crawling allowed.

"The only reason you're going to be there is golfing or before or after golf," he said.

At today's vote, board Chairwoman Kathleen Joyce rejected arguments from some in the area that the club would actually be just another bar, on a street already full of them. She said Picard and Zozula proved the liquor license would be used to provide an amenity to people there to actually simu-golf, rather than just there to score some Heinies. At the hearing, Zozula said club workers workers would be able to easily peer into the six walled off areas with the simulators to ensure nobody is getting out of hand, and that before that, they would carefully check IDs to ensure no precocious golfers get served alcohol.

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Comments

is the best kind of golf. I think it should be the only kind of golf. In the future all golf courses should be subterranean, and entry should be restricted to those who have failed a breath test.

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… for the environment.

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This is nothing but "foot in the door politics".

"Please give us a liquor license. We'll be good, promise."

There'll be Chad's and Becky's stumbling out of there daily.

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Great idea, great spot and Danny Picard is pretty much everywhere. Newspaper’s, radio, podcast- it seems as if he is a very hard worker.

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Not my thing AT ALL but seems like a reasonable thing to have for the kind of people who like golf. A friend of mine was recently trying to come up with an activity for a bunch of older male coworkers who were in town from regional offices and this seems like the kind of thing that's perfect for those situations. I could see them benefitting from being a quick uber ride away from the convention center, too.

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yeah. I was thinking this would be good for the sales bro's at my office for an outing. They all love golf. Add some beer/wine and it'd be fun. Picard is smart by just getting a beer/wine license and not also booze. This will keep people's boozy level down. And again I totally see his point that this is a before/after/during kinda thing and really not a bar.

Simply put he just wants to be able to have people have some beer or wine while they play without getting into trouble with the state. And what the sales bro's at work tell me, it's really like you do before or after any game at a real course.. remember half the fun is being in the clubhouse before/after. This completes the experience. (plus offsets his rent costs as the beer/wine service is added revenue)

Literally see zero issue with what Picard is trying to do. (and the poster above is right, I checked and this guy is on the up and up, and its about the golfing experience, not running a pseudo-bar)

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